King was founded in Sweden in 2003 and has created more than 200 games from offices straddling London, Dublin and New York.Ĭandy Crush, which was first launched on Facebook and smartphones in 2012, still accounts for more than a third of the company’s revenues. “I think this is a deal which makes sense for investors and it makes sense from a strategic point of view for the business,” said Mr Zacconi. King and Activision’s management first met three years ago but talks began in earnest in April, as King’s shares traded roughly 25 per cent below their IPO price. Video: Business tips from Candy Crush maker
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